SEMA: A 1.2 million Sq. Ft Car Show
We just got back from the SEMA (Special Equipment Market Association) convention in Las Vegas. At the convention I met several people who had been going to SEMA for 20+ years. This blog is not for them. I wanted to write a brief review for those in the motorsports industry who haven’t been to SEMA. […]
NASCAR is in Turmoil – A Consumer First Focus
As many in the racing world know, especially in the US, the state of NASCAR is in turmoil. As many in the racing world know, especially in the US, the state of NASCAR is in turmoil. That is significant to the overall health of motorsports in the United States because NASCAR is bigger in both […]
Sponsorship and the Right Fit
There is one question that should be asked by any team, venue or even sponsor considering asking for support or giving support in motor racing. The question is, will our association be the right fit? Will the corporate culture, desired outcomes, and most importantly the personalities “on the ground” coalesce to form a team built […]
Racers: Are You Social Savvy?
There is a new reality. Sponsors will only consider backing teams and drivers who have established a strong social media presence. After all, if you wanted to utilize motorsports in your marketing strategy who would you offer financial support to: a diver or team that is relatively unknown, or ones who have tens of thousands […]